Sport Analytik was brought to African shores in 2017. The licensing rights for South Africa, Botswana, Lesotho, Swaziland and Namibia are owned by two sport-lovers who met in Cape Town through a local trialthlon community.

Steve Atwell

STeve’s passion for all things triathlon was sparked while working in the UK as a product specialist for Nike, overseeing group training across London for Nike’s popular annual 10km ‘Run London’ events. After competing in a number of triathlon, duathlon and cycling events in England, with two London marathons under his belt, he decided to move to sunnier climes and pursue his love for the sport in Cape Town.

STeve represented the South African Duathlon team in France 2013. He has also competed at the World Triathlon Champs in Switzerland (2007) and Germany (2008) and is an annual Western Province representative at both SA duathlon and triathlon champs. In addition to being a TSA accredited Level 2 Triathlon coach and a certified IRONMAN coach, STeve is also Chairman of the ATC Multisport, a multisport club he set up with a fellow triathlete in 2006, which is now South Africa’s largest club with an impressive 850 members. ATC prides itself on attracting new and beginner athletes to the sport, whilst at the same time having some of South Africa’s top multisport athletes as members. Realising that triathlon can be an intimidating sport for beginners, Steve set up ‘Embark’ in 2010, specifically to coach and mentor beginner athletes and give them the confidence to become triathletes.

Steve is married to Genine who has a degree in Sport Science and is now also a qualified physiotherapist with a special interest in Sport Injuries.

Carmen Kingwill

During a GAP year in the USA, Carmen had the opportunity to do courses in Educational and Sports Psychology while aupairing two very energetic and athletic boys. Her interest in these subjects, an inherited love of sports, combined with her passion for people (specifically children) resulted in her decision to do an Honours Degree in Sports Science with majors in Child Development and Psychology. Since then Carmen has worked in the education fields and done further studies in Early Childhood Development Education and Project Management.

At university, Carmen represented her “res” in 9 different sports although she never felt that any of these sports were “her sport.” So upon moving to Cape Town in 2014 Carmen decided to try triathlon, under the coaching supervision of Embark and Carmen went on to complete her first Ironman 70.3.


Dr. Tomas Peric

Department Head, author of "Selection of sport talents"

Dr Tomas is Czech citizen who is an educator in the Faculty of physical education and sports . He is head of the Pedagogy, psychology and sport training at Prague University. His specific area of focus is Children’s Sport, Child Development and Talent Identification.

Jan Brezina

SportAnalytik Managing Director

As a parent of small children, Jan refused to accept contemporary negative trends related to decreasing frequency of sport activities of children. That´s why he co-founded Sport Analytik with the aim to motivate children to do sports and bring them joy of motion. Starting as a small Czech startup, Sport Analytik has become a global organization working in more than 20 countries (e.g. Spain, USA, New Zealand, South Africa, Switzerland), where the program has already recommended sports to over 300 000 children

Martin Jahoda

SportAnalytik Innovation Projects